I am Leo Dube, the owner of True North. True North provides a referral group of funeral directors, elder law attorneys and life insurance agents that have found the plentiful opportunities to help others before the need arises. Educating families about the opportunity to pre-arrange funeral services and to plan for other important end of life expenses, is what we are about. We help people and we help build better relationships between the funeral homes and the families they serve. 

Families make better decisions with the information we provide. It’s not better information than they receive from all funeral directors; it’s just that they get to make important decisions when they are in a better position to do so. We follow up with at-need families and with the interested consumer. We reach out to new families to educate them about end of life expenses and have developed a great process to do all these things. 

We help funeral homes, ELA’s and insurance agencies grow their practices and expand their client base. We provide a comprehensive approach to marketing and outreach. Most importantly, we have developed a process to make it simple and affordable too. Of utmost importance, we get results. 


  • You are an interested consumer preparing for 'end of life' expenses or Medicaid, either for yourself or someone you love
  • You are a professional that would like to learn more about how our services can benefit your practice
  • You are simply interested in exploring a new career opportunity

I would like to talk with you

Funeral planning

Find out about our organization, mission, our methods, and the results of our decades of advocacy.

Learn More

medicaid planning

Prepaid Funeral Arrangements - An important part of Medicaid Planning

Learn More


Do not purchase a funeral plan or life insurance without this important component.

Learn More